We’re asking questions about what next, and whether life after the national anguish of austerity, Brexit and Covid-19 will set progress back on things we care about or will accelerate the growth of ideas and new ways of working. ---- In this episode, we focus on business stories, marketing and brand value as a result of the pandemic. Answering our questions are a Nikki, an entrepreneur, author, consultant and former marketing agency leader; Sam a data story-teller, author and brand consultant; and Steph, an experienced graphic designer. All are speaking in a personal capacity about their own experiences, observations, questions, hopes and fears. You should never let a good crisis go to waste, right? But rather than exploiting the moment to create vast wealth for shareholders - is 2020 the moment in which social value, purpose and business ethics are dominating the corporate conversation? Some people have enjoyed a quiet lockdown, saving money on commuting and holidays, looking to spend money online. Others have seen their livelihoods or their health fall apart, with misery compounded by insensitive adverts, airlines refusing refunds and greedy loan companies. How are businesses acknowledging this unequal disruption when the make decisions about their own values, and how they communicate them? Is this time putting small businesses back decades as they fight for survival - or is it the making of them, with a surge in localism and praise for the small businesses showing innovation and community spirit? Have a listen. See if you agree. ---- Related links: Insight Agents - https://insightagents.co.uk/ How To Be Insightful - https://howtobeinsightful.com Say Design UK - https://www.saydesign.com/ Menopoised - https://www.menopoised.co.uk/ Superengaged - https://superengaged.co.uk/ --- Thank you to everyone who generously contributed their thoughts and expertise on this episode. We’ll be debating the issues raised at www.thepossibilityclub.org - and we really want to know what you think. Please like, subscribe and write a review if you get a second! The Possibility Club is an always possible podcast, produced by Chris Thorpe Tracey for Lo Fi Arts.
