These interviews and conversations give a glimpse into some of the people we have been working with at always possible, some of the brilliant organisations we have been championing and some of the latest thinking in leadership, creativity and learning. In this podcast Cat Rose has a conversation with Katherine Swift about matcha green tea and how some devastating news lead to the development of an award-winning business as well as new research into the effects of ageing and biological health. Katherine Swift had a successful career in media sales, promotions and event management having worked for The Guardian Media Group, Capital Radio Group and BT amongst others, when one day her mother revealed a diagnosis for stage 3 breast cancer. Rather than be crushed by this, the situation became a catalyst for Katherine to help her mother fight the disease, to devote her life to the study of age relate decline, and significantly to the manufacture and promotion of matcha green tea - a powdered form of green tea from Japan that clinical trials have proven to have profound positive effects on health, wellbeing and the effects of ageing, if properly prepared. The fact that Katherine’s mother battled the illness and won is thought to be in no small part to this unusual and complex drink. Katherine went on to become founder and CEO of Naturem and OMGTeas, a small ethical business that sells matcha green tea across the UK and Europe as well as establishing the Healthy Life Foundation, a charity which funds genetic and cell biology research into age-related illness. The business is rapidly growing, with endorsements from leading health professionals and sportspeople alike.
